The CUSP Show
About This Show
The CUSP Show lifts the lid on the business of sports, through interviews with the executives, entrepreneurs and personalities who make the industry tick.
Produced by staff and students of the Columbia University Sports Management program, and hosted by faculty members and sports business grandees Joe Favorito and Tom Richardson.
Most Recent Episode
Episode 60: Making It In the Sports Apparel World
3 days ago
Nate Checketts joins Joe and tom this week for a conversation on sports apparel. Nate is the founder of Rhone apparel, a new innovative sports apparel brand. They have since grown 250% year over year and have been named the “hottest active wear brand around.” Before founding Rhone, Nate worked for the NFL in their Business Development department.
In this episode, Nate talks about starting Rhone, from the genesis of the idea all the way to securing funding and growing the company into a powerhouse. Nate also shares his insights on the most effective marketing techniques for sports brands. Be sure to check out Rhone Apparel: https://www.rhone.com/ You can find Nate on Twitter @natechecketts
The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR).