Social Media Radio with Beverly Macy
About This Show
Acclaimed social media thought leader Beverly Macy interviews business leaders, celebrities, sports figures and newsmakers who are harnessing the power of social media in business, sports, and entertainment. Join her for one-on-one interviews and roundtable discussions on THE hottest topic making headlines today.
Most Recent Episode
Absolutely Social, Absolutely Brilliant: C2MTL Q&A with Absolut's Jonas Tahlin
May 28 14
In the midst of the madness, mayhem and magic at C2MTL, Beverly Macy chats with Absolut's VP of marketing, Jonas Tahlin.
Absolut is one of the world's most iconic brands, and Jonas Tahlin is tasked with bringing the iconic brand into the all-digital, all-social world of 21st century marketing. From a crowd-sourced movie, to Absolut Unique -- a campaign that introduced nearly four million uniquely designed bottles -- Absolut's new strategy is built on using branded content to create unique experiences. And fresh off the stage at the C2MTL conference in Montreal, Tahlin will share insights into how brand managers and business owners and infuse new life into their brand both on- and offline.