The Upper Cervical Marketing Podcast
About This Show
The Upper Cervical Marketing Podcast provides upper cervical doctors and students with actionable information from upper cervical leaders who are currently extremely successful in practice.
Most Recent Episode
UCM 023: Planning to Win in 2017 in Your Upper Cervical Practice
4 days ago
Zig Ziglar used to say that if want to win you must plan to win, prepare to win and then and only then can you expect to win. I wholeheartedly believe in this and I want to help you in your planning to win in 2017. As we wind down the year hopefully you already have a 2017 planning meeting on your calendar for December. We recently did our annual planning meeting at Upper Cervical Marketing and I wanted to share with you some of the aspects of our meeting as I believe it will help you in your 2017 planning as well. We do both quarterly and annual planning meetings and the goal of these meetings is always to stop, think and plan. Get away from the focus of your day-to-day practice and get in a quiet place where you and your team can spend 2 to 3 hours focused on planning the next year. Here are some of your objectives for the meeting: Review your 2016 performance Answer the 4 questions (we’ll talk more about this in a minute) Establish your 2017 target Establish your 2017 goals