Beyond the Uniform
About This Show
Beyond the Uniform is a show to help military veterans navigate their civilian career. Each week, I meet with different veterans to learn more about their civilian career, how they got there, and what advice they'd give to other military personnel.
Most Recent Episode
BTU #107 - Elijah Crane- SEALS to ABC's Shark Tank & Bottle Breacher
2 days ago
"I told my wife: we're going to do this when we get out of the military. That was a tough pill for her to swallow. And you can't really blame her. If you ever tell your wife that you're going to get out of the service and sell bottle openers, she might think that you've been around too many explosions and she might think that you're crazy." - Elijah Crane Elijah Crane (Eli) is the Founder and CEO of Bottle Breacher, a company that creates hand crafted 50 caliber bottle openers made by Military Veterans. As President of Bottle Breacher, Eli has grown Bottle Breacher’s annual revenue to over $5 million in 2015, applied for and received 7 patents, and Negotiated a partnership with Mark Cuban and Kevin O’Leary on ABC’s hit show Shark Tank. Eli started out in the Navy, where he served as a SEAL for over 15 years. He started Bottle Breacher while on active duty and has run the company for nearly five years now. The top 2 reasons to listen to this episode is: Starting a company while on active duty: Eli was making over $22k per month while still on active duty, and had plenty of traction by the time he transitioned to his civilian career Growth of an empire: He talks about how he grew from $350 / month to over $1 million a year... all before even appearing on ABC's show, Shark Tank Shark Tank: Eli shares what his experience was getting to Shark Tank, and how he scored a deal with Mark Cuban & Kevin O'Leary Persistence & Scrappiness: Eli talks about how he earned a PhD in failure starting his own company Our Sponsor: Audible is offering one FREE audio book to Beyond the Uniform listeners. You can claim this offer here, and see a list of books recommended by my guests at BeyondTheUniform.io/books Selected Resources Check out Eli on ABC's Shark Tank here: https://www.youtube.com/watch?v=hHTlFtRtkG8 Books Rich Dad Poor Dad Mark Cuban's book Show Notes 2:44 - Eli's background 4:00 How did you make the decision to leave the Navy? 4:45 - Did you wor