Driving Participation Podcast: What’s Working in Marketing & Fundraising | Nonprofits | Schools | Associations
About This Show
Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations share ideas for attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.
Most Recent Episode
DP 148: Creating Communications Toolkits
In this week's episode, Theresa Miller, chief engagement officer for Girls on the Run International, joins Beth to talk toolkits: how to create them and why they're helpful. Theresa talks about how the fundraising teams and marketing and communications teams join together to engage different audiences and work as a unit, resulting in a fundraising increase on International Women's Day by more than 300 percent! With toolkits complete with social media messages, graphics, fundraising appeals and more—plus a calendar to guide when to post — Theresa explains how the organization helps its state councils and supporters reach their audience in a way that works for them.