Driving Participation Podcast: What’s Working in Marketing & Fundraising | Nonprofits | Schools | Associations
About This Show
Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations share ideas for attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.
Most Recent Episode
DP 144: Personalizing your Networking with LinkedIn
How can you optimize your experience with LinkedIn to really create meaningful and personal connections with people? Donald Hale, interim vice chancellor for advancement at the University of South Carolina Upstate and assistant vice president for development for the University of South Carolina Main Campus, joins in to talk about how to take a virtual connection and make it a personal one. When you send that first message to join a network, you can personalize it beyond the general introduction. Donald gives examples about how to use LinkedIn to network in the most optimal way, such as when organizing local events to get the attention of the alumni who it applies to most. They talk about the importance of visual elements, active versus passive engagement, and more.