This week it's the turn of Peter Williams, founder of the British retail chain Jack Wills who is nominating Steve Jobs as his great life. For Williams, despite the fact that Steve Jobs was an abrasive and difficult person, it was his ability to predict what people wanted. It was his Apple products that have touched the lives of so many people world wide and for Peter it's his gadgets that have changed our attitudes to technology. To help Peter Williams make his case, he is joined by Luke Dormehl, technology journalist and author of The Apple Revolution. The presenter is Matthew Parris and the producer is Perminder Khatkar.