Nate & Brett discuss takeaways from their favorite MozCon presentations. Topics include keyword Research, feature snippets & better information architecture. Issues Discussed Keyword Research – Is there anything new from Pete Myers’ “Gather, Group, Generate” process? If not, how should you go about keyword research? Featured Snippets – “Ranking #0” can be lucrative and daunting. Are snippets as complicated as they seem (they are not) and how can you compete regardless? Information Architecture – How can you structure your site for better search & sales? How should you approach an existing site vs. new build site? Links Mentioned Pete Myers’ Presentation PDF Rob Bucci’s Presentation PDF Joe Hall’s Presentation PDF Nate’s post on content ideas Nate’s post on beginner keyword mapping Check out this episode!