In this episode – Nate, who is particularly riled up, and Brett debate whether businesses should invest time & money in Snapchat. Snapchat is now one of the largest social apps by active users. Businesses are increasingly looking at Snapchat as an opportunity to grow both earned & paid media. But is investing time & money in Snapchat worthwhile compared to other platforms? Issues Discussed * Background on Snapchat * How Nate & Brett use Snapchat * Business Case for Snapchat * The Case for Staying off Snapchat * How To Make Your Snapchat Experiments Worthwhile Links Mentioned Sharecropping: A Sucker’s Game Then — and Now The bull case for Snapchat Knucklepuck’s Snapchat Takeover Check out this episode!