About This Show
BackStory with the American History Guys is a nationally syndicated, hour-long, weekly public radio show. We're based in Charlottesville, Virginia at the Virginia Foundation for the Humanities.
Each week we take a topic that people are talking about and explore its roots in American history. Through stories, interviews, and conversation with our listeners, we turn the things Americans take for granted inside out. And while we're at it, we have a lot of fun. Join us.
Most Recent Episode
New & Improved: Advertising in America
2 days ago
As more than 100 million Americans tune in to watch Seattle and New England duke it out in the Super Bowl, advertisers are vying for the nation's attention -- during all those seemingly endless commercial breaks. The NFL's championship game, after all, is big business. This year, a 30-second spot cost a record-breaking $4.5 million.
So on this episode, the Guys tackle the history of advertising in the United States. When did the industry come into being? What makes a great commercial jingle? And how do you sell America on the idea of lunar exploration? We have stories that answer these questions and more. Plus, a special treat -- ads for BackStory in bygone styles, suggested by our faithful listeners.