In this podcast, we're getting educated about movements! I had the opportunity to interview Dr. Bill Law, President of St. Petersburg College. What sets him apart is how he communicates the mission of his company with all his 30,000 clients and employees. In this episode, you'll learn: -How to take over a movement from its founder and keep it going -What a repeated message means for engagement -How to define success for your movement and for your clients -Some great ideas to get every employee (even the landscapers) to promote your vision -The mission that Dr Law gives to his employees to serve their clients, no matter what their job is -Why leaders need to accept responsibility for success of the organization -How to measure the success of your value proposition with employees and clients -What benchmarking goals around your mission does for your movement -And much more! See the podcast on Itunes here!