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Episode 23: How to Use Sponsorships to Grow Your Business, with Linda Hollander
5 days ago
Linda Hollander has been featured by Inc. Magazine as the leading expert on corporate sponsorships. She is the author of book, Corporate Sponsorship in 3 Easy Steps: Get Funding from Sponsors, Even if You’re Just Starting Out. She is also the CEO of Sponsor Concierge and the Sponsor Secrets Seminar. Her sponsors include Microsoft, Wells Fargo, Dun & Bradstreet, Epson, Citibank, Fed Ex, American Airlines, Staples, Health Net, Marriott, Southwest Airlines, Los Angeles Business Journal, Wal Mart, Bank of America and IBM. She has over 20 years of experience as a small business owner and she is the only person to be featured in both Entrepreneur and Female Entrepreneur magazine in the same month. She has also been on NBC, ABC, CBS, FOX Television, Bloomberg Radio and Remarkable Women. She started out worse than broke. She was buried in debt and couldn’t find a way out of the poverty trap and abusive relationships. But that’s not what really bothered her. It was that she was short and had frizzy hair to boot. She and her best friend, Sheryl Felice, used their girl-power to the max. They launched a packaging business which sells custom-printed shopping bags to leading-edge companies. Despite her shyness, she devised a sales and marketing plan which made the fledgling business profitable in a very short amount of time. As revenues for the company increased every year, she met entrepreneurs, understood what motivates them and how she could increase their success. By the way, she is still short with frizzy hair. Hey, some things you just can’t change. Disney, Cisco Systems, Mattel, Universal Studios, Nissan, Yamaha, Sony, Revlon, Dunn Edwards Paints, Sanyo, Avery Dennison, Columbia Tri Star, CBS, City of Hope, Union Bank, ASCAP, Kaiser Permanente, IBM, Variety, Ocean Spray, Sears and Infiniti are some of her sponsors and clients. Her passions are business, sponsorships, marketing, promotion and packaging (she is a “Bag Lady”, after all). Linda Hollander owes her success to the wonderful people in her life: Her parents, Bob and Blossom Hollander, Rhoda and Howard Goldie and her best friend, Sheryl Felice.