At the Coalface Podcast - Hosted by Jason Greenwood
About This Show
At the Coalface is hosted by Jason Greenwood and covers all things digital, social media, business & marketing related. Jason has worked in the digital space for over 15 years and is based in Auckland, New Zealand.
Most Recent Episode
At the Coalface Episode 57: Digital Transformation Series | Selecting the Right Email Platform
In this episode in the Digital Transformation mini-series, Jason discusses the pro's and cons of various omni-channel email marketing, eDM and marketing automation platforms. He also explains how these should fit within the wider context of your commerce and omni-channel stack.
1:00 - eDM Defined
3:05 - MailChimp
3:40 - Segmentation
7:30 - Advanced Enterprise eDM & Marketing Automation Platforms
8:35 - eDM Platform Integrations
9:40 - Email ROI