Recode Media with Peter Kafka
About This Show
Listen to the future of media, today. Re/code’s senior editor Peter Kafka talks to the most interesting people in media and technology, to find out what happens when those two things collide. Tune in for smart, thoughtful, BS-free interviews.
Most Recent Episode
How to make a bestseller that lasts (Ryan Holiday, author, 'Perennial Seller')
4 days ago
Writer, marketer and self-proclaimed media manipulator Ryan Holiday talks with Recode’s Peter Kafka about his new book, “Perennial Seller,” which explores “the art of making and marketing work that lasts.” He argues that creators over-value how their work launches, and don’t pay enough attention to how their decisions — from start to finish — affect its staying power. Holiday also talks about how his 2012 book, “Trust Me, I’m Lying,” predicted the alt-right’s approach to media manipulation, and explains why the ancient Roman philosophy of stoicism is still resonating today with everyone from the Secretary of Defense to startup founders in Silicon Valley.