The Brave Ideas Podcast
About This Show
Welcome to The Brave Ideas Podcast, bought to you by Aqua.
This podcast is all about bringing to light exciting new ideas from the realms of digital and advertising, as understood by the employees of Aqua, South Africa's largest digital agency. Hosted by Dan Herman and Sinead Dennis, this podcast offers listeners learning and insight from some of South Africa's exciting marketing minds.
Most Recent Episode
Episode 36: The Creative's Dilemma with Rory MacRobert
In this controversial episode, we talk to Rory MacRobert, Creative Director @ Aqua, about the distinction that exists between creative advertising and effective advertising, and what agencies need to do to balance out the pressures of client demands and creative egos. Our conversation explores the challenge of maintaining an artist’s mindset in an environment where clients are expecting advertising that delivers meaningful results, and what can be done to drive a balanced mindset in agencies, which have moved towards being far more dominated by artistic agendas. We discuss the initiatives that Rory has introduced into Aqua in order to achieve this mindset. An exciting and revealing podcast. For more information, visit aquaonline.com/braveideaspodcast
Rated 5 out of
Insightful listening- and easier to consume than written content. Thanks
Date published: 2015-11-16