Ignition with Howard Green
About This Show
Join renowned business journalist Howard Green each week as he explores the intersection between cars and the economy. Ignition with Howard Green delves into the auto industry’s latest trends, technology and controversies in one-on-one interviews with industry experts, engineers and car manufacturers.
Most Recent Episode
Ep 15 - Genesis: A New Type of Car Dealer
4 days ago
Forget going to the dealership... this dealership comes to you. Genesis is a new luxury sedan, from the halls of Hyundai. If you'd like to test drive one, it will be brought to your home. All of the paperwork - including a credit check - can be done in minutes online. You can even trade-in your old car at the same time. Michael Ricciuto is Director for Genesis Motors Canada. He spoke with Ignition host Howard Green about the new retail model and why the sales approach is so unique.