The Fearless Launching Show with Anne Samoilov
About This Show
The Fearless Launching Show is a podcast for entrepreneurs who want to bring their most important ideas to the world. My mission is to help online entrepreneurs narrow in on their most important ideas, get things done that matter, to build the life and business they dream about.
Most Recent Episode
111: Are You Missing This Critical Step In Your Product Launch Process?
3 days ago
Every launch begins with a conversation - doesn’t matter who you have it with. It may be a coach. It might be your journal. Maybe a friend. But you need to have this conversation. It’s the step most systems, calls, programs, courses don’t really talk about. There’s a checklist of things that starts somewhere between knowing who your audience is (important) and what they want to buy from you (uber important). This is the mother of all kick off calls. The kick off before the team gets hired and before the partners get contacted...before any launch leak happens or a webinar is announced. ...I like to think of this conversation as more of a confessional...where you lay out your hopes, dreams, fears, and plans (if you’ve got them already) for the launch and why you’re doing it. Don’t worry - it’s not a loosey goosey conversation... Before we get into the specifics, something you should know-- Your launch convo must be had with someone who knows you and your business well. Coach, mastermind partner, business bestie. Someone who you can trust to let you share without the fear of judgement of any kind. Because it’s a mix of specifics and elements that aren’t completely defined, it’s important someone can ask you the right questions and let you share whatever comes out. I. Part one of the conversation will be talking, answering, getting clear on some of the more surface questions: What are you launching? Is it for your current audience? How did you discover they want this? What proof do you have they want this? When do you want to launch? Hmm, is that similar to any other product out there? Who are your direct competitors? Cool, good to know...how do you plan to be different from them? II. Part two of the conversation you’ll probably start working on some deeper details together - and you’ll either be writing it out as you talk or putting sticky notes on your calendar. Grab the 10 steps you should go through in the Launch Workbook. We’re still not all the way deep yet, though.