The Early Stage Founder: B2B SaaS Startups | Marketing | Sales | Growth Hacking
About This Show
The early stage founder show is the podcast for B2B SaaS founders looking to accelerate their growth. Every Tuesday, your host, Andy Baldacci, will bring you a brand new interview with startup founders, venture capitalists, consultants, anybody who has been there before and can provide actionable lessons to help your startup get to the next level.
Most Recent Episode
32: Jim Novo on Unlocking Your Data's Hidden Profits
7 days ago
Today, on the Early-Stage Founder Show, I’m talking with Jim Novo, founder of The Drilling Down Project, a collection of articles, tools, and services you can use to take control of your customer data and use it to improve profitability. Jim spent 10 years as VP of Marketing and Programming at the Home Shopping Network and over that time he carefully developed this methodology and since leaving HSN, he has refined these methods while helping other companies improve their bottom line. Startups obsess over data today and this often leads them to have more data than they know what to do with. This is a better starting point than having no data at all, but without knowing what data to focus on and how to act on it, it still doesn’t get you anywhere. This chat is a deep dive into everything segmentation. Jim covers why it matters, how to approach the segmentation problem, and lays out the step-by-step process any startup can follow to use segmentation to improve their bottom line. If you feel like you have too much data and not enough insight, then this is the episode for you.