Amazing Business Radio
About This Show
Amazing Business Radio features customer service expert and New York Times bestselling author Shep Hyken who interviews leading business professionals and other customer experience experts. Each guest shares tips and insights on how to succeed in business.
The bright business minds featured on Amazing Business Radio come from all over the world and include viral video stars, corporate CEOs, bestselling authors, thought leaders, and many other inspiring personalities. The show covers a variety of topics related to customer service and customer experience and will provide answers that listeners need to know in order to take their success to the next level.
Amazing Business Radio airs every week on, itunes, Soundcloud, and other platforms and channels.
Most Recent Episode
John Hall Shares Tips on Building Trust & Influence with Your Customers
7 days ago
How do you increase your influence with your customers?
Shep Hyken interviews John Hall, author and CEO/co-founder of Influence & Co., a content marketing agency that helps brands and individuals leverage expertise to create, publish, and distribute content. John shares how everyone can overcome trust barriers and build confidence and top-of-mind awareness through content marketing.
Shep’s opening comments focus on creating trust and confidence with your customers. The old saying is people like to do business with people they know, like, and trust. The knowing and liking are easy, but the trust takes more. Trust requires your customers to see you as an expert, and they must value your knowledge. In order to influence your customers, trust is crucial.
Shep begins the interview discussing with John Hall how to influence your customers. John discusses trust barriers, and how to overcome them by creating trust in another way, with content marketing, which includes articles, blogs, videos, and more. Look for content triggers (which are ah-ha moments that reveal ways you can provide content to help your customers) to spark ideas for key points to focus your content on. Your goal is to add value for your customers to be able to engage with you and stay relevant in their minds. John introduces us to the term moment of vulnerability, which is a moment that emotion is tied to an interaction. This moment will most likely be remembered – it is up to you to manage that moment into a positive interaction, or a Moment of Magic®. These emotional moments, or moments of vulnerability, can lead to trust by helping a customer at the right moment.
• Consolidation. This happens when you move from the customer’s short-term memory into long-term memory. It is easiest to make this happen by having an emotion tied to an interaction or a moment of vulnerability.
• Build trust. Consistently work on building trust with your customers, whether it's through content marketing, a gift, or even a simple phone call – keep your customers engaged.
• Engage your customers. Stay “top of mind” with your customers. The easiest way to do this is to consistently provide engaging content to your followers and prospects. Important Note: It’s not necessary to create all the content yourself. It can be an article written by and/or about someone else, but it’s of interest to your customers. The key is to provide valuable content