It seems like everyone has a Facebook account these days and that’s no accident. Michael Hoefflinger, former marketing exec at the social media giant, knows first hand what it was like to sit in meetings with Mark Zuckerberg and Sheryl Sandberg and watch their straegies to grow the business. He joins us to talk about his new book Becoming Facebook, published by AMACOM, and the keys to Facebook’s meteoric success. Michael Hoefflinger has 25 years’ experience in Silicon Valley. After working directly for Andy Grove as general manager of the Intel Inside program, he moved to Facebook in 2009 to serve as Lead, Global Business Marketing. During his seven years with the social network, he helped grow their advertising business dramatically. He is now an entrepreneur-in-residence at XSeed Capital. He is the author of Becoming Facebook.