Food Marketing Nerds
About This Show
FoodMarketingNerds.com - Where We Talk Marketing, Branding, and Social Media with the Smartest Minds in the Food and Beverage Business. In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand.
If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one.
After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, I started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful.
I created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way!
Visit FoodMarketingNerds.com to download your free social media e-book.
Most Recent Episode
FMN 018: Cause Marketing Done Right with Amanda Sains
4 days ago
Over the past several years, marketing to millennials has been a hot topic of conversation. By most definitions, millennials are anyone born between the early 80’s to the late 90’s, best known for their lov of snapchat, obsession with traveling, and most importantly, their massive spending power and large makeup of the US work force. So, It’s no surprise that many brands have shifted marketing budget to engage this generation – whether through relevant product offerings, on trend design, cause marketing, or in the case of today’s guest, it’s pulling together all the above. We’re talking with Amanda Sains, Marketing Director of B’More Organic, about their recent rebrand and cause marketing done right. Just a little back story, B More Organic has donated over $600k to an awesome cause you’ll get to hear about in a minute. In this episode, you’ll learn: How to communicate your company’s mission without sounding preachy What brands should be doing with their packaging to appeal to millennials Why genuine cause marketing is much more than a campaign And a lot more…