Food Marketing Nerds
About This Show
FoodMarketingNerds.com - Where We Talk Marketing, Branding, and Social Media with the Smartest Minds in the Food and Beverage Business. In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand.
If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one.
After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, I started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful.
I created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way!
Visit FoodMarketingNerds.com to download your free social media e-book.
Most Recent Episode
FMN 044: Acquiring & Retaining Your Best Customers with Mike McDevitt
2 days ago
We have Terra's Kitchen's CEO/Co-founder, Mike McDevitt, on the show today. Terra’s Kitchen is a meal prep company out of Baltimore and they are sweeping the nation with their one of a kind meal prep delivery service. They were founded in 2016 and already have a run rate of $20 million a year. Pretty phenomenal. Their business model is unique to the industry, which allows them to offer up to 60 different meal choices at a time. Terra's Kitchen is set up in a really interesting way, allowing them to focus heavily on customer acquisition and retention, which is primarily what you’ll hear more about from Mike in a second. In this episode, you’ll learn: How to growth hack digital advertising without sacrificing your brand Why analytics should be your marketing teams best friend (if it’s not already) How to make sure your marketing dollars are used as efficiently as possible And so much more. Mike is an extremely savvy marketer and outstanding business man, and you’ll have plenty to learn from his approach to growing Terra’s Kitchen