About This Show
The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
Most Recent Episode
Episode #6: Integral CEO Scott Knoll: The Brand-Led Ad Quality Revolution Is Still Unfolding
Integral Ad Science has evolved from a brand safety purveyor to a holistic arbiter of ad quality. What's next? In this episode, Knoll talks about the IAS product roadmap, and suggests the ability to track duration of ad exposure across media placements represents a new direction. He also discusses the company's financials and the possibility of a 2017 IPO.