In this episode of the Rethink Podcast, Internet Marketer Larry Kim outlines what marketers need to do to begin creating unicorn content. Please note the “begin creating” in that last sentence. Right now, Kim believes content marketers are not reliably producing great content, the 1 percent, the outliers what he calls unicorns. In fact, he suspects marketers’ own biases are preventing them from even knowing what is quality content. And as a result, you, me and the rest of us are producing donkey content, which I guess is the opposite of a unicorn. But there is hope. Kim, founder of Wordstream and CEO of Mobile Monkey, outlines what we need to do to recognize and produce unicorns, and then leverage that great content into baby unicorns. Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.