Insights for Success Episode 36 – Sarah Jones In this podcast, Bob discusses the power of niche marketing with Sarah Jones of Bamboo Realty. Sarah shares a strategy her company used to identify and serve a vastly underrepresented customer segment. The results have been outstanding! And on top of that, Sarah is one of the sharpest and most passionate guests we’ve had on the podcast. There are so many good insights in this 30 minutes that you’ll probably need to listen twice. She was that good! This ActiveRain podcast is sponsored by: SmartZip SmartZip is the leading predictive analytics solution that identifies homeowners most likely to sell their home in any neighborhood across the country. They also include a complete marketing system to generate seller leads in your area. Agents across the country are growing their listings with SmartZip and they have a special offer for ActiveRain users right now. Go to smartzip.com/activerain to learn more.