The Sales Excellence Podcast
About This Show
The Sales Excellence Podcast showcases professionals engaged in creating a culture of sales excellence. Our aim is to focus on how leading technology companies use purpose driven sales enablement strategies - specifically to win more customers and drive higher revenues.
Most Recent Episode
How To Coach Your Customer To Choose Your Product With Jeffrey Lipsius
The new problem customers are facing is that they have too many choices. And making decisions are difficult because they're so distracted, everybody wants their attention instantly. Customers now really need somebody's help to coach them through the decision process.
Listen now to find out Jeffery Lipsius’ three C’s to the customer decision process.