On today's episode of the podcast we're talking about product development with my guest, Annie Unrein. A creative lifetime quilter, Annie Unrein of Patterns by Annie and ByAnnie.com has been designing patterns and teaching since 2000. With a focus on practical and useful projects, Annie's patterns appeal to a sewists of all ages and levels. Annie is the creator of ByAnnie's Soft and Stable, an innovative product she designed to add body, stability and a professional finish to purses, bags, home dec items, and more. A popular instructor, Annie teaches online and also travels worldwide to teach. She loves sharing techniques for making sewing bags and purses easier while yielding professional results. Annie is based in St. George, Utah, where she and her energetic team operate the popular website ByAnnie.com. They are your source for patterns, Soft and Stable, handbag zippers in over 48 colors, purse hardware, mesh, vinyl, and more. Annie talks about building a pattern business from scratch, developing signature products, and business growth. And, of course, I ask Annie to recommend great stuff she's enjoying right now. +++++ This episode is sponsored by Modern Patchwork Magazine, a publication from F+W media known for its fresh and contemporary quilt patterns, in-depth designer profiles, and inspirational articles. Whether you are just beginning to quilt and love the modern look, or are a seasoned quilter looking for contemporary patchwork projects of every skill level, Modern Patchwork is the magazine for you. And now it’s available six times a year AND as a subscription. Visit quilting daily.com/mpsubscribe for more information. +++++ Get the show notes for this episode and subscribe to my weekly email newsletter on my blog, whileshenaps.com.