7 Minute Sales
About This Show
A no-nonsense podcast with concise, meaningful tips to improve your selling. Delivered in easy to listen to 7 minute lessons. Hosted by Matt McCormick, the founder of touchingbase.io - a better follow up system for Gmail.
Most Recent Episode
011 The Success of Jim Henson
Learn about two things Jim Henson did to make it possible for him to achieve success…
I still remember when Jim Henson died. I was 8 years old and I felt devastated when my parents told me. Growing Up, Sesame Street and The Muppet Show were a big part of my life and my favorite toy was a stuffed Kermit the frog that I would always carry around.
The next day after he died, the Toronto Star newspaper had a big picture of Jim Henson surrounded by his muppets on the front page, and I clipped that out and kept that for a long time on my bulletin board. It’s amazing when you can grow up and find out things about a person that makes them even seem more remarkable, and in this case Jim Henson definitely fits the bill. If you hear from his colleagues and co-workers, you’ll often hear how soft-spoken he was. Oftentimes at meetings, people would have to lean in because he would barely speak about but whisper.
And when it comes to sales, we often don’t think of salespeople as being very soft-spoken. But Jim Henson was able to sell his Muppet Show, Sesame Street and characters to a wide variety of buyers.
There’s a couple of reasons from reading about Jim Henson that I think were why he was able to succeed without being the stereotypical salesperson. First one was that he definitely believed in what he was doing. He was a very strong visionary and he was also very good at his craft, the puppeteerian.
The Muppet Show was rejected for, I think, 9 years before it was finally picked up and that’s a long time to keep going with hope that there will be light at the end of the tunnel. In fact, one of the networks that rejected him is known for saying, “Why would adults want to watch puppets?” I know in my own life that if I don’t believe in what I’m doing, it’s definitely a lot more difficult to keep going.
I remember at one job I was working at, I’ve been working there about 6 months and when I started, I was pretty excited about starting because it was a new start-up and the founders had previously launched and sold a big business in Victoria, where I was living at the time. So I was excited to work for them, but it turned out that the work that I was doing was just not interesting for me. They were just wanting to make silly quizzes for Facebook and basically advertising supported sites that were tricking people int